KELLEY DIGITAL
Experienced Digital Marketing Leadership & Consultancy
Passionate about driving growth through paid media strategy, consumer insights, and data-driven storytelling.​
Curious. Ambitious. Strategic.
ABOUT
Kelley Digital exists because...
We wanted to cut through the noise. Business owners and marketing managers deserve an honest, hands-on approach when it comes to marketing their business. Some agencies take a “one-size-fits-all” relationship approach when it comes to their clients and that’s not what we aim to do.
From startups to Fortune 500 companies, we've learned that cookie-cutter approaches just don't work.
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Every business has unique challenges, untapped opportunities, and growth bottlenecks that generic strategies simply can't address. That's why we dig deep into what makes your business tick, including the uncomfortable truths others might avoid discussing.
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Our approach is comprehensive: we examine your entire ecosystem, streamline what's broken, and craft paid media strategies that actually move the needle on profitability. No fluff, no false promises, just clear-eyed analysis and actionable solutions.
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When you work with us, you're not just hiring a consultant; you're gaining a strategic partner who becomes invested in your success. We'll challenge your assumptions, optimize your processes, and be there when you need critical decisions made quickly.
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The Bottom Line:
Kelley Digital is a boutique consultancy that specializes in paid media and AI strategic consultative services. We specialize in crafting data-driven paid media strategies that drive measurable growth for businesses.
PAID MEDIA SERVICES
PROVEN EXPERTISE IN THE FOLLOWING AREAS
MEDIA ANALYSIS &
KPI TRACKING
Unclear on how your paid marketing is performing?
Not sure which metrics truly matter for your business? Wondering if paid media could help fill short-term gaps in your marketing strategy? We use tools like Google Analytics, Heat-maps and click-funnels to uncover actionable insights, helping you make informed decisions and maximize the impact of your marketing investments.
GO-TO-MARKET (GTM) CHANNEL EVALUATION
Not sure which channels will drive real results?
If you are struggling to reach new or returning customers or you've tested a paid channel without success, we can help! By aligning your business goals with the right media mix, we will develop a strategy designed to support growth and ROI. We can help with campaign launch execution, project management, market analysis and opportunity identification.
BUDGET ALLOCATION & FORECASTING
Are you maximizing the impact of your marketing budget?
Do you have a clear, data-driven breakdown of how to allocate spend across channels for the best ROI? Which platforms deliver the strongest results for sales, new customer acquisition, or expanding your audience? We can help you analyze your budget and identify the most effective channels to achieve your business objectives.
PAID MEDIA CAMPAIGN AUDITS
Struggling to navigate Google or Meta Ads? Affiliates?
You're not alone! These platforms can be overwhelming, especially for first-time users, small marketing teams, or growing businesses. With 8+ years of hands-on experience managing high-performing performance campaigns across a wide range of industries, we offer end-to-end support—from initial setup, to campaign management, strategic optimization, and actionable reporting. Let’s turn your ad spend into real business growth.
*DISCLAIMER: This service is strictly consultative, providing strategic advice on how to improve the setup, daily management, optimization and reporting of your ad campaigns. This does not include full daily campaign management.
AI MARKETING SERVICES
Artificial Intelligence (AI) Utilization Strategies
Drowning in AI tools but not seeing the marketing results you expected?
You're not alone. Between ChatGPT, Claude, Gemini, Copilot, and countless other platforms launching weekly, even the most tech-savvy marketing teams are struggling to separate the signal from the noise.
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Here is what we have discovered working with companies from scrappy startups to global enterprises: the AI revolution isn't about the tools themselves, it's about knowing which ones actually solve your specific problems and how to integrate them seamlessly into your existing workflows.
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We help marketing teams cut through the AI hype and build practical systems that deliver measurable results. Whether you're spending days on competitor research that could take hours, manually crafting copy that AI could optimize, or trying to scale content creation without losing your brand voice, we'll show you exactly which tools to use and how to use them effectively.
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Our approach goes beyond just recommending software. We examine your current processes, identify the biggest time drains, and create custom AI-powered workflows that actually stick. No generic advice or flavor-of-the-month solutions, just proven strategies that transform how your team operates.
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The result: Your marketing team reclaims hours every week while producing higher-quality work that drives real business growth.​​​
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PRICING & PACKAGES
How will we work together? What are your service options?
RETAINER
SLA - Monthly Partnership
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Service Level Agreement's (SLA's) are our most popular option. ​ The preferred choice for businesses serious about consistent growth.
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Think of this as having a dedicated marketing strategist on your team. With a fixed monthly investment, you get predictable costs and maximum flexibility to tackle whatever marketing challenges arise.
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No project scoping delays, no separate contracts for different initiatives. Just seamless support that adapts to your business needs as they evolve.
PROJECT
SOW - Perfect for urgent priorities or when your team is stretched thin.
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Statement of Work (SOW's): sometimes you need expert execution without the long-term commitment. Whether it's a critical campaign audit, competitive analysis that can't wait, or implementing an AI workflow before your next product release, project-based work gives you flexibility and results on your timeline.
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Each project is scoped individually based on complexity and estimated completion time, ensuring you get exactly what you need without paying for services you don't.
This approach works for any project size.
OUR PROCESS
Discovery > Proposal > Agreement > Working Relationship > Results
We invest the time to deeply understand your operations, offerings, audience, and unique value—so we can help you amplify what truly sets you apart.
Using insights from the Discovery phase, we craft tailored recommendations and outline a strategic path forward, focused on what delivers the most value for you.
We'll outline how we’ll work together and set a clear path for direction. By defining goals and keeping communication consistent, you’ll always know where things stand.
REFERENCES
I worked alongside Ian during my time supporting Timberland’s digital marketing efforts. Ian played a pivotal role in managing performance media and overseeing affiliate marketing for Timberland. His deep channel knowledge, strategic mindset, and attention to detail made him an essential partner in driving measurable impact. Whether we were navigating tactical optimizations or broader planning, Ian brought thoughtful leadership and a strong command of performance media. I highly recommend Ian and would welcome working with him again.
Kyle Abrahams, Integrated Media Manager
PAST CLIENTS
MANTRA
a few quotes I align with.
"Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?People don’t buy WHAT you do, they buy WHY you do it." — Simon Sinek
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"Marketing without data is like driving with your eyes closed." — Dan Zarrella, Social Media Scientist
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"The best marketers are not only data-driven but also data-curious." — Neil Hoyne, Chief Strategist, Google
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"Work Smarter. Not Harder." — Allen F. Morgenstern
Ready to optimize your paid media strategy? Let's Chat.
Based in Dover, New Hampshire
Email: ikelley.consulting@gmail.com
