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KELLEY DIGITAL
Paid Media Strategy & Digital Marketing Consulting for Growing Businesses
Passionate about driving growth through data-driven advertising, consumer insights, and strategic storytelling.
No agency overhead. No full-time hire.
Curious. Ambitious. Strategic.
WHY WORK WITH ME?
Stop Guessing. Start Growing.
Kelley Digital was built on a simple belief: every business deserves a fair opportunity to grow. More often than not, business owners, founders, startups, and small businesses are forced to make marketing decisions without the strategic guidance they need.
I am here to change that by helping businesses make smarter investments, develop clear paid marketing strategies, and build a foundation for long-term success.
My approach is flexible. It starts with examining your entire paid marketing ecosystem, providing an audit of what's working, what is not and a path to fix it. No fluff, no false promises, just clear-eyed analysis and actionable solutions.
When you work with Kelley Digital, you're not just hiring a freelancer or generic "strategy" consultant; you're gaining a strategic marketing partner who is invested in your business' success. I will challenge your assumptions, optimize your processes, and be there when you need critical decisions made quickly.
The Bottom Line:
Kelley Digital is a boutique consultancy that specializes in paid ads (media) strategy and marketing strategy leadership to grow your business. Trusted from small businesses to enterprise brands to lead paid media, improve operational efficiency, and unlock scalable growth.
HOW I CAN HELP YOU:
PAID ADS STRATEGY
ADVERTISING EVALUATION
BUDGET ALLOCATION
What channels should I advertise on?Not sure which metrics truly matter for your business? Wondering if paid media could help fill short-term gaps in your marketing strategy? Your ads should bring in leads, not just clicks.
Website analytics, heat-maps and click-funnel tracking software help to uncover actionable insights; helping you make informed decisions and maximize the impact of your marketing investments.
Which channels drive real results?
Have you defined your marketing go-to-market plan? If you are struggling to reach new or returning customers or you've tested a channel without success, I can help.
By aligning your business goals with the right media mix, I will develop a strategy designed to support growth and return on investment. We can help with campaign launch execution, project management, market analysis and opportunity identification.
Is my ad spend working for me?
Do you have a clear, data-driven breakdown of how to allocate spend across channels for the best ROI? Which platforms deliver the strongest results for sales, new customer acquisition, or expanding your audience reach?
We can help you analyze your budget and identify the most effective channels to drive growth.
CLARITY & ALIGNMENT
Are you struggling to navigate the data and determine what success is?
You're not alone! Media platforms can be overwhelming, especially for first-time users, small marketing teams, or growing businesses. With years of hands-on experience managing high-performing campaigns across a wide range of industries, I can offer end-to-end support—from initial setup, to campaign management, channel strategy optimization, and actionable reporting.
STRATEGY & ROADMAP PLANNING
Unsure of what your marketing plan should (or could) look like in the next few months? Need a plan that is data driven?
A personalized walkthrough of your business that becomes its strategic foundation. This includes defining your core customers, competitive landscape, value proposition, and marketing priorities.
OUR RELATIONSHIP CAN BE FLEXIBLE.
RETAINER
Ideal for businesses that need a mid-to-senior level marketing team lead without hiring full-time.
Think of this as having a dedicated marketing strategist on your team. With a fixed monthly investment, you get predictable costs, time and maximum flexibility.
No project scoping delays. No separate contracts by project. Support that adapts to your business needs.
PROJECT-BASED
You need expert help without the long-term commitment.
Whether it's a campaign audit, competitive analysis that can't wait, or launching a campaign on Google Ads, project-based work gives you flexibility and results on your timeline.
Each project is scoped individually based on complexity and estimated completion time, ensuring you get exactly what you need without paying for services you don't.
This approach works for any project size. Scoped deliverables, one‑off custom fee.
WHAT'S MY PROCESS LIKE?
Discovery > Proposal > Agreement > Working Relationship > Results
We invest the time to deeply understand your operations, offerings, audience, and unique value—so we can help you amplify what truly sets you apart.
Using insights from the Discovery phase, we craft tailored recommendations and outline a strategic path forward, focused on what delivers the most value for you.
We'll outline how we’ll work together and set a clear path for direction. By defining goals and keeping communication consistent, you’ll always know where things stand.
Am I a good fit?
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You want a senior strategist without hiring full-time.
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You want to start running ads but don't know how or where to start.
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You’re spending money on ads but aren’t confident in the performance.
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You need help with testing, optimization and analysis
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You want to use AI in your business but don’t know where to start or how to implement it.
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Teams without senior paid media or marketing leadership
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Founders who want clarity and accountability on growth
I work alongside founders and marketing teams as a devoted marketing strategist — helping you make smarter data backed decisions without the agency overhead.
DO YOU HAVE ANY REFERENCES?
I worked alongside Ian during my time supporting Timberland’s digital marketing efforts. Ian played a pivotal role in managing performance media and overseeing affiliate marketing for Timberland. His deep channel knowledge, strategic mindset, and attention to detail made him an essential partner in driving measurable impact. Whether we were navigating tactical optimizations or broader planning, Ian brought thoughtful leadership and a strong command of performance media. I highly recommend Ian and would welcome working with him again.
