WHO AM I?
Motivated. Self-Driven. Humble. Curious. Analytical Nerd. Coffee Craver. Beach Lover. Hiker. Global Traveler.
Hi! I’m Ian. I’m passionate about achieving great results for businesses and individuals through creative inbound marketing strategies using organic and paid media channels. I enjoy the hustle of growing website traffic and increasing it's lead generation abilities. I am curious about the process of understanding how people frame their problem while searching online and how to create a solution for these problems through digital advertising and seo content marketing.
I specialize in lead acquisition strategy using paid advertising on Google and Facebook. In the last year, I've collectively managed over $2 million in ad spend. I've managed and optimized paid marketing campaigns for 20+ different companies in vastly different business verticals. These campaigns range from paid search, paid social, display, retargeting, YouTube and shopping. I enjoy crafting strategies which involve keyword, audience and website analytics research to create highly targeted marketing campaigns.
I have experience crafting SEO content strategy for many company's in a wide variety of industries. Some include retail, medical devices, industrial printing, demolition, SaaS, automotive, restaurant and more. These strategic techniques range from content creation to link building to technical on-page SEO. My focus is around content creation in the form of blog posts and detailed website pages to help increase keyword rankings among search engines like Google.
MY SKILL STACK
A summarized list of tools or categories where my professional experience can be applied to business goals and objectives.
LEAD GEN CAMPAIGNS
SEO CONTENT STRATEGY
"Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
People don’t buy WHAT you do, they buy WHY you do it."
Boston, MA 02145