KELLEY DIGITAL
Fractional Paid Media Strategy & AI Consulting Leadership for Scaling Businesses
We are passionate about driving growth through advertising strategy, consumer insights, and data-driven storytelling.​
No agency overhead. No full-time hire.
Curious. Ambitious. Strategic.
WHY US?
Stop Guessing. Start Growing.
We wanted to cut through the noise. Business owners and marketing managers deserve an honest, hands-on approach. From startups to large-scale companies, we've learned that cookie-cutter approaches just don't work.
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Every business has unique challenges, untapped opportunities, and growth bottlenecks that generic strategies simply can't address. That's why we dig deep into what makes your business tick, including the uncomfortable truths others might avoid discussing.
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Our approach is comprehensive: we examine your entire marketing ecosystem, from the website to branding, creative, and messaging. We identify marketing related bottlenecks and streamline systems so that your strategy can move the needle. No fluff, no false promises, just clear-eyed analysis and actionable solutions.
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When you work with Kelley Digital, you're not just hiring a freelancer or generic "strategy" consultant; you're gaining a strategic fractional partner who becomes invested in your success. We'll challenge your assumptions, optimize your processes, and be there when you need critical decisions made quickly.
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The Bottom Line:
Kelley Digital is a boutique fractional consultancy that specializes in delivering paid media strategy and AI-powered growth for ambitious businesses. Trusted by startups to enterprise brands to lead paid media, improve efficiency, and unlock scalable growth.
KEY OUTCOMES
PROVEN EXPERTISE IN THE FOLLOWING AREAS
MEDIA PERFORMANCE & GROWTH OPTIMIZATION
What channels should I advertise on?Not sure which metrics truly matter for your business? Wondering if paid media could help fill short-term gaps in your marketing strategy? We use tools like Google Analytics, Heat-maps and Click-funnels to uncover actionable insights, helping you make informed decisions and maximize the impact of your marketing investments.
GO-TO-MARKET (GTM) CHANNEL EVALUATION
Which channels drive real results?
If you are struggling to reach new or returning customers or you've tested a paid channel without success, we can help! By aligning your business goals with the right media mix, we will develop a strategy designed to support growth and ROI. We can help with campaign launch execution, project management, market analysis and opportunity identification.
MARKETING BUDGET ALLOCATION
Are you maximizing your budget?
Do you have a clear, data-driven breakdown of how to allocate spend across channels for the best ROI? Which platforms deliver the strongest results for sales, new customer acquisition, or expanding your audience?
We can help you analyze your budget and identify the most effective channels to drive growth.
CLARITY, STRATEGY & ALIGNMENT
Are you struggling to navigate all the data? Define campaign success?
You're not alone! Media platforms can be overwhelming, especially for first-time users, small marketing teams, or growing businesses. With years of hands-on experience managing high-performing campaigns across a wide range of industries, we can offer end-to-end support—from initial setup, to campaign management, channel strategy optimization, and actionable reporting.
Let’s turn your paid media budgets into real business growth.
*DISCLAIMER: Kelley Digital is a strategic consultancy, not a managed services agency. In most cases, you keep control of your campaigns. We give you the senior-level thinking to run them better.
AI MARKETING OUTCOMES
Artificial Intelligence (AI) Utilization
Drowning in AI tools but not seeing the marketing results you expected?
You're not alone. Between ChatGPT, Claude, Gemini, Copilot, and countless other platforms rolling out new features, even the most tech-savvy marketing teams and businesses are struggling to separate the signal from the noise.
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The AI revolution isn't about the tools themselves, it's about knowing which ones actually solve your specific problems and how to integrate them seamlessly into your existing process.
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Whether you're spending days on competitor research that could take hours, manually crafting copy that AI could optimize, or trying to scale content creation without losing your brand voice, we'll show you exactly which tools to use and how to use them effectively.
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Our approach goes beyond just recommending which tools to use. We examine your current processes, identify the biggest time drains, and create custom AI-powered workflows that actually stick. No generic advice or flavor-of-the-month solutions, just proven strategies that transform how your team operates. Prompt engineering and AI agents (Agentic AI) are here and your business will benefit from these solutions!
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The result: Your marketing team reclaims hours every week while producing higher-quality work that drives real business growth.​​​
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HOW WILL WE WORK WITH YOU?
RETAINER
Fractional Leadership Engagement (Hourly or Flat Rate)​
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Ideal for businesses that need a mid-to-senior level marketing team lead without hiring full-time.
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Think of this as having a dedicated marketing strategist on your team. With a fixed monthly investment, you get predictable costs and maximum flexibility to tackle whatever marketing challenges arise.
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No project scoping delays, no separate contracts for different initiatives. Seamless support that adapts to your business needs as they evolve.
PROJECT-BASED
Custom Projects
(Hourly or Flat Rate)
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You need expert execution without the long-term commitment. Whether it's a critical campaign audit, competitive analysis that can't wait, or implementing an AI workflow before your next product release, project-based work gives you flexibility and results on your timeline.
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Each project is scoped individually based on complexity and estimated completion time, ensuring you get exactly what you need without paying for services you don't.
This approach works for any project size. Scoped deliverables, one‑off custom fee.
WHAT'S YOUR PROCESS LIKE?
Discovery > Proposal > Agreement > Working Relationship > Results
We invest the time to deeply understand your operations, offerings, audience, and unique value—so we can help you amplify what truly sets you apart.
Using insights from the Discovery phase, we craft tailored recommendations and outline a strategic path forward, focused on what delivers the most value for you.
We'll outline how we’ll work together and set a clear path for direction. By defining goals and keeping communication consistent, you’ll always know where things stand.
Are we a good fit?
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You want a senior strategist without hiring full-time.
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You want to start running ads but don't know how or where to start.
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You’re spending money on ads but aren’t confident in the performance.
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You need help with testing, optimization and analysis
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You want to use AI in your business but don’t know where to start or how to implement it.
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Teams without senior paid media leadership
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Founders who want clarity and accountability on growth
I work alongside founders and marketing teams as a fractional paid media growth strategist — helping you make smarter budget decisions without agency overhead.
DO YOU HAVE ANY REFERENCES?
I worked alongside Ian during my time supporting Timberland’s digital marketing efforts. Ian played a pivotal role in managing performance media and overseeing affiliate marketing for Timberland. His deep channel knowledge, strategic mindset, and attention to detail made him an essential partner in driving measurable impact. Whether we were navigating tactical optimizations or broader planning, Ian brought thoughtful leadership and a strong command of performance media. I highly recommend Ian and would welcome working with him again.
Kyle Abrahams, Integrated Media Manager
A FEW PAST CLIENTS
THE WHY
A few quotes I align with.
"Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?People don’t buy WHAT you do, they buy WHY you do it." — Simon Sinek
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"Marketing without data is like driving with your eyes closed." — Dan Zarrella, Social Media Scientist
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"The best marketers are not only data-driven but also data-curious." — Neil Hoyne, Chief Strategist, Google
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"Work Smarter. Not Harder." — Allen F. Morgenstern
Ready to kick start your growth strategy?
Let's Chat.
Based in New Hampshire
Email: kelleydigital1@gmail.com
