Experienced Digital Marketing Professional
A passionate digital marketer who exhibits self-motivation, a positive attitude, and drive to succeed.
WHO AM I?
Motivated. Self-Driven. Humble. Curious. Analytical Nerd. Coffee Craver. Beach Lover. Hiker. Global Traveler.
Hi! I’m Ian. I’m passionate about achieving extraordinary results for businesses and individuals through creative inbound marketing strategies utilizing organic and paid media channels. I enjoy the hustle of growing website traffic and increasing it's lead generation abilities. I am curious about the process of understanding how people frame their problem while searching online and how to create a solution for these problems through digital advertising and seo content marketing.
I specialize in lead acquisition strategy using paid advertising on platforms like Google and Facebook. I've created, managed and optimized paid marketing campaigns for 25+ different companies. These campaigns ranged from paid search, display, retargeting and shopping on Google. I have also developed a skillset in creating paid social campaigns using interest, demographic and geographic targeting on Facebook's network. I enjoy crafting strategies which involve keyword, audience and website analytics research to create highly targeted marketing campaigns.
I have experience crafting SEO content strategy for many company's in a wide variety of industries. Some include retail, medical devices, industrial printing, demolition, SaaS, automotive, restaurant and more. These strategic techniques range from content creation to link building to technical on-page SEO updates. My focus is around content creation in the form of blog posts and detailed website pages to help increase keyword rankings among search engines like Google.
MY SKILL STACK
Below is a summarized list of tools I have experience using to get the job done and deliver exceptional results.
"Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
People don’t buy WHAT you do, they buy WHY you do it."
Portsmouth, NH 03801